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About us


Hello and welcome to prem.

I’m Tiffany, the shop owner and operator.

I believe that shopping is a right, not a luxury. Which is why it was important to me that I was able to provide this community and beyond with great quality products at an affordable price, available to you in store and online. I’m so happy to offer you a place to find a variety of the latest trends for fashion-forward men and women.

The interests of my customers will always be top priority, so I hope you enjoy your shopping experience as much as I enjoy making these items available to you!


 So why prem.?

When choosing a name for the shop, I wanted it to be something meaningful to us. “Prem” is the term used for babies who are born prematurely. Our daughters Aria, 3 and Ella, 2 were both born 11 weeks premature.

Aria spent 49 days in the NICU in Tulsa, Oklahoma and Ella spent 71 days in the NICU in London, Ontario. Ella was born with a bilateral cleft lip and palate, and went through her first three surgeries by the time she was a year old. And believe it or not, I was a prem myself.

Through each experience, we were exposed to the overwhelming care and support provided by the healthcare teams and everyone else involved in the process. Our family is beyond grateful for each individual that helped us along the way, making the most difficult experiences of our lives a little easier each day.

1 in 9 babies are born premature and it is the #1 cause of death in newborns.

With that, we are constantly trying to give back and help to show our appreciation by donating a portion of all profits made to our local NICU’s. Because of you, we are able to give back and support something that is so dear to our hearts.

Thank you for your support!

Tiffany Cunningham


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